Salumi celebrates Sardinia in Byron Bay

Salumi celebrates Sardinia in Byron Bay

Salumi Australia is proud to be a part of the ever growing collective of quality local food businesses drawing attention from wider Australia and the world to the Byron Bay region.

To celebrate the unique group of food growers, producers and manufacturers in the region, local film production company Rest Your Eyes Productions recently created a series of cinematic short videos featuring local food industry identities to highlight our region’s distinctiveness.

Salumi Australia, alongside other local food brands like the Byron Bay Cookie Company, Brookfarm, Yaru Water and Stone and Wood Brewing, was invited to share our business story and philosophy in one of these beautifully produced videos.

Our Co-Founder Massimo Scalas features in the Salumi Australia video filmed at our HQ. He talks about Salumi’s mission to produce the best cured meat in Australia in the age-old Sardinian tradition right here in the Northern Rivers of New South Wales.

“What we want to bring to the Australian consumer is a small part of my Sardinian heritage and sharing the lifestyle of Byron Bay and the Northern Rivers through our product,” says Massimo Scalas.

Massimo goes on to explain that he feels proudest when a customer tastes a Salumi Australia product and says to him: ’This tastes like when I was in Europe’ or ‘This is like my father used to make.’

“That just makes me feel proud of what we do because it’s a very natural product that takes a long time to cure and a long time to age. That’s why you can really taste the difference,” says Massimo.

While quality, taste and customer satisfaction are key measures of success for us here at Salumi Australia, we are also driven by a desire to support local businesses along the way. Supporting local farmers and suppliers wherever possible is a way for us to share our success with the local community and keep investment here as well, while also reducing our food miles and footprint.